The poison of arrogance
Many American companies suffer from vision impairment: they consider the Rest of the World as an aggregation of second-class people. What I called in a previous column the “Burundi Syndrome”, leads to zero delegation of authority. This leads to terrible results. Each attempt from a European subsidiary to adapt company policies to its local market conditions hits a wall of a soviet-like centralization, this time epicentered on the West Coast of the United States.