Pikeo : Orange to compete with flickr without branding

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Orange is about to officially launch www.pikeo.com
Part of the mash-up-2.0 strategy of the group, pikeo (invitation only at the moment) is a flickr-like.
We don’t know much from the website, but it seems to rely a lot on tags and images mash-up capabilities, geotagging and mobile UI seem to be at the menu too.

Beyond the service itself, it’s a very interesting move from the converging company as it’s developped and launched outside of the orange-branded world and it’s beta.

As far as I remember it’s the first time they actually launch a service without spending months (years?) preparing it before a big noisy launch.

Very interesting move.

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