Some statistics about Internet usage in the US from ClickZ.
Of course you see high raise on video, music downloads, IM, blogs & VOIP. These are the “new” usage of the internet, so no surprise it raises.
But some of the data are quite surprising : the decrease of some of the values. When we are in a “unstoppable rise of the Internet” mood, when we think that the internet usage is going up, there are some fields where usage is actually decreasing : finance, news, real-estate, online gaming.
|Internet Activities of U.S. Adults with Access to the Internet|
|Activities Performed in Last 30 Days||All Adults Fall 2006 %||Change From Fall 2005 %||Change From Fall 2002 %|
|Obtained the latest news/current events||40.2||-4.6||+12.3|
|Made a purchase for personal use||34.2||+5.7||+57.7|
|Paid bills online||30.7||N/A||N/A|
|Used instant messenger||26.8||+20.6||N/A|
|Obtained financial information||24.8||-5.2||+21.4|
|Obtained sports news/information||23.8||-7.0||+15.1|
|Played games online||22.4||-1.3||+22.4|
|Made personal or business travel plans||19.8||-0.5||+24.9|
|Obtained medical information||17.4||-2.5||+26.2|
|Visited a TV network’s or TV show’s website||14.1||-1.7||+35.1|
|Tracked investments/traded stocks, bonds or mutual funds||13.2||N/A||N/A|
|Obtained information about real estate||12.3||-8.3||+36.6|
|Looked for employment||12.1||-7.7||+11.3|
|Watched online video||11.4||+123.7||N/A|
|Listened to radio on the internet||10.9||+3.8||+25.6|
|Made a purchase for business use||10.7||+2.4||+51.5|
|Obtained information for a new car purchase||10.0||-12.1||-2.7|
|Visited online blogs||6.7||+163.9||N/A|
|Made a phone call online||2.6||+197.7||N/A|
|Used online gambling site||2.2||N/A||N/A|
|Source: Mediamark Research Inc., Fall 2006
N/A=Activities not included in 2005 or 2002 Surveys.