Internet usage statistics

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Some statistics about Internet usage in the US from ClickZ.

Of course you see high raise on video, music downloads, IM, blogs & VOIP. These are the “new” usage of the internet, so no surprise it raises.

But some of the data are quite surprising : the decrease of some of the values. When we are in a “unstoppable rise of the Internet” mood, when we think that the internet usage is going up, there are some fields where usage is actually decreasing : finance, news, real-estate, online gaming.

Internet Activities of U.S. Adults with Access to the Internet
Activities Performed in Last 30 Days All Adults Fall 2006 % Change From Fall 2005 % Change From Fall 2002 %
Used e-mail 70.5 +1.6 +9.7
Obtained the latest news/current events 40.2 -4.6 +12.3
Made a purchase for personal use 34.2 +5.7 +57.7
Paid bills online 30.7 N/A N/A
Used instant messenger 26.8 +20.6 N/A
Obtained financial information 24.8 -5.2 +21.4
Obtained sports news/information 23.8 -7.0 +15.1
Played games online 22.4 -1.3 +22.4
Made personal or business travel plans 19.8 -0.5 +24.9
Obtained medical information 17.4 -2.5 +26.2
Downloaded music 15.7 +23.3 N/A
Visited a TV network’s or TV show’s website 14.1 -1.7 +35.1
Tracked investments/traded stocks, bonds or mutual funds 13.2 N/A N/A
Obtained information about real estate 12.3 -8.3 +36.6
Looked for employment 12.1 -7.7 +11.3
Watched online video 11.4 +123.7 N/A
Listened to radio on the internet 10.9 +3.8 +25.6
Made a purchase for business use 10.7 +2.4 +51.5
Obtained information for a new car purchase 10.0 -12.1 -2.7
Visited online blogs 6.7 +163.9 N/A
Made a phone call online 2.6 +197.7 N/A
Used online gambling site 2.2 N/A N/A
Source: Mediamark Research Inc., Fall 2006
N/A=Activities not included in 2005 or 2002 Surveys.

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