The work will be handled by Buongiorno’s Buongiorno!Digital marketing and advertising agency. It will create iPhone apps and mobile internet sites localised across four key territories – UK, France, Italy and Germany.
In addition, Buongiorno!Digital will serve as the exclusive external mobile advertising sales house, selling inventory in the aforementioned territories.
The launch underscores the E! Entertainmentinitiative E! Everywhere, which aims to makes E! content across all media platforms from online to broadband video to wireless to radio to VOD.
Stefano Diemmi, MD of Buongiorno!Digital UK, said: “The E! Online brand is huge and with this project, it is important for us to design and roll out compelling mobile content services that blend our 10 year know how of the needs of the European mobile user with E! Entertainment’s up to the minute, fresh and exclusive local and international content.”