Big Brother as Your BFF
While location-based mobile advertising has pundits debating privacy issues, Americans are quietly, but quickly, embracing it
By Alexandre Mars
Still think this location stuff is going nowhere? It is hard to describe just how behavior changing these apps can be. Try at least two for a month and then tell me what your creep factor is. My bet is that, like me, you may find that Big Brother is now a very welcome friend at Starbucks, on your commute, when you shop and at home.